Delta Israel Brands

“Delta Israel Brands” is an Israeli company specializing in the design, development, marketing, and sale of a variety of underwear items, pajamas, home, and leisure clothing.

The company’s products are distributed under three main brands: Delta, Fix and Panta Rei.

The company is also the representative of the following brands in Israel: VICTORIA’S SECRET and Bath & Body Works.

The company offers a unique shopping experience for the whole family in more than 200 stores throughout the country and on 5 websites online

Our Numbers - Q1 2024

210 + 4 Online

stores around the country


NIS million gross operational
16.5% operating profit rate


NIS million in internet sales

1.28 Million

club members

(As of Q1 2024)


NIS million in sales

(As of Q1 2024)


NIS million gross profit
60.1% gross profit rate

(As of Q1 2024)

Our brands

The leading underwear, pajamas, activewear and loungewear brand in Israel. Delta offers a wide range of products for women, men, children and babies, which are sold in stores nationwide and on a modern website. The brand has an active and growing customer club with around a million members, The main values of the brand: comfort, quality and innovation.

A youthful, trendy and innovative brand of underwear, pajamas and loungewear. The brand caters to a target audience of young women who have a strong presence on social media. The brand’s products are sold in stores in the largest premier malls, and on an innovative and growing website. The main values of the brand: trendy, international, breaking boundaries.

Panta Rei is an activewear brand based on two key principles: fabrics and movement. The thinking behind the fabric technologies and the design of the items serves the brand’s mission from start to finish: to help you improve your athletic performance and allow your body to move however you choose.

The world's largest lingerie brand, which offers a variety of collections inspired by the leading trends in the world of fashion, including underwear and bras, home and sleepwear, and perfume and care products. The brand vision emphasizes the company's commitment to give every woman a positive, strong and healthy body image, listen to its customers and use the power of the brand to empower women.

Bath & Body Works is a global leader in personal care and home fragrance. Our top-selling collections include fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. we’re bringing joy to millions of customers and making the world a brighter place through the power of fragrance.

From The Press

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