Delta Israel Brands

Company Profile

Delta Israel Brands is an Israeli company specializing in the design, development and sale of a range of underwear, pajamas, activewear and loungewear.

The products are marketed under three main brands – “Delta”,  “fix” and Panta Rai.
The company also represents the VICTORIA’S SECRET brand in Israel.

The Company offers a unique shopping experience for the whole family with a variety of mainly multi-season products for women, men, children and babies.

The Company’s values: comfort, quality and innovation.

Delta Israel holds the largest chain of underwear and loungewear in Israel, which includes more than 200 stores nationwide and four e-commerce sites.

The Company’s products are also sold at approx. 1,400 additional sales points in various retail chains, private stores or under private labels customized according to the customer’s request, to which the Company markets the goods wholesale.

The Company has full control over the entire value chain, which enables fast and strong growth on a short timetable, and quick response to the changing market.

As part of its affiliation with the international corporation Delta Galil, the Company has full access to some of the world’s leading patents and technologies, which are integrated into a variety of products.

The Company has an advanced logistics center which supports all of its distribution channels and which carries out the acceptance of goods, and assembly and dispatch of tens of millions of items per year.

The Company has long-term collaborations with various international brands such as Disney global, which enables it to expand the range of products and value offered to its various customers.


Delta Israel Brands

Delta Galil, the parent company of Delta Israel Brands, launched in 1975 and made an IPO on the Tel Aviv Stock Exchange in 1982. The Company was founded by the industrialist and businessman Dov Lautman. In 2007, after a reorganization, it was purchased from Lautman by businessman Isaac Dabah, who currently serves as the CEO of Delta Galil and Chairman of Delta Israel Brands. Over the years, Delta Galil significantly expanded its global operations, while concurrently expanding its operations in Israel. In view of the success of the Israeli operations, in September 2020 Delta Galil decided to split its operations in Israel into a separate company, Delta Israel Brands, which made an IPO on the Tel Aviv Stock Exchange in February 2021. The Company currently employs 885 employees.

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